How an NFT collection sold out w/ influencer marketing & grew w/ word of mouth | Right Click Save As
In this video, I have a conversation with Sara Baumann from Women and Weapons, a 10,000 piece NFT collection that sold out within minutes with the power of influencer marketing and grew to a community of 11,000 members on Discord.
This is a new series where I will interview founders, creators, investors and contributors from the NFT and web3.0 space. We'll have conversations primarily around marketing, community and team elements to understand how these things are different in web3.0 and what we can learn from it – whether that means adopting it for use cases in web2.0 or onboarding in this new and growing space. And after filming this video, I decided to name this series RIGHT CLICK SAVE AS.
Hope you enjoy!
Sara Baumann is the artist and founder behind the Women and Weapons NFT collection. She dreamed of being a full-time artist since she was a young girl, but until NFTs, she worked as a full-time Occupational Therapist in the hospital system and sold her art on the side. Through the power of digital art, NFTs, and Web 3.0, she can finally pursue her dream of being a full-time artist.
Find her here:
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TIMESTAMPS
00:00 Intro
02:06 Welcome & getting to know about Sara Baumann
03:22 How NFTs are changing lives
03:45 When and how did Sara hear about NFTs initially?
05:11 How Gary Vee became one of the first collectors of Women and Weapons
07:58 When did you start to build a community around Women and Weapons?
08:58 How did the Women and Weapons brand grow and become more widely known?
11:08 Where are we in the timeline of the Women and Weapons project?
12:04 What's the size of the Women and Weapons team and how are they growing the team?
14:22 What are your future plans and how do you plan to grow and expand the Women and Weapons brand?
15:24 What is one of the biggest opportunities that Sara sees in the NFT space?
17:46 What does a day in Sara's life look like right now?
21:06 What does Sara recommend to someone who is just starting out in the NFT space?
26:42 Outro
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Hope you enjoy!
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Thank you so so so much for taking the time to share this! Really appreciate it. My favourite of Sara’s quotes from their WaW vision is building the plane while flying – that’s exactly how this NFT space feels
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100% thats how I’m living my days since i entered the space too!
So glad I stumbled on your channel! Been learning a lot about NFT marketing, and there is still a scarcity with marketers for this!
So glad you did Cassie! I know, there is veeeery little information so far on the intersection of NFTs and marketing. There will be lots more of these great conversations, so stay tuned! In fact a great one is coming up tomorrow.
Let me know if there’s anything specific you’d like to see or learn about too.
Awsome content as always Elif. You are literally pro 🙂
love this marketing content, thank you
More to come!
Hey, thanks for great video!
Can i ask a you question? I’m junior marketer, and now i’m searching for ideas / niches how to start working in NFT crypto sphere. Unfortunately, i don’t have many marketing experience now, only email marketing/community management skills. Can you advise any niches/ideas in NFT/crypto sphere for me to start? Now i’ve noticed few ideas: 1. Marketing services for new NFT collections (like Discord management, smm, forum posting, etc). 2. NFT token development (BSC/Solana/…).
What niches can you advise? How do you stand to ideas mentioned before?
I’d be happy for any feedback, thanks!
Hey hey! Uzair is right – you identified the best ones I’d recommend looking into as a start too. Discord setup, management, community events, engagement, sm content are some of the most in demand skills in the nft space. The key piece is knowledge and familiarity of the space and the happenings, perhaps even moreso than the marketing skills. we need more marketers who are in the nft space and can talk the language and evaluate the industry.
Heya, looks like you’ve already carved out the best ones to start with! From my own research, probably the most time-saving and impactful things would be community management and smm. So if you build efficiencies and tried and tested strategies in these spaces, that’s the topmost valuable things for NFT creators :). All the best!
Hi Elif,
I am a social media manager and recently niche down as a nft marketer, currently I don’t have any project in hand to gain handful of knowledge, what do you suggest how shall I proceed further…
Daily I am listening to and learning some basics of nft,nft marketing strategy and all.
I really wish to learn more about discord community building.
It would be a great help if you could guide ?
Women in web3 is my jam! Loved this interview.
Thank you Mika! I have many more women guests coming up! ?
This was great!!!
Hlo ma’am I’m from India
Wow Sarah from Wow collections …been focus on crypto & now getting into nft as a creator the info has been insightful. Will be bingng on your nft video how to create a community. Thanks for sharing this interview.