TikTok’s Role in the Future of Influencer Marketing, feat. Sophie Wood – Ep. 24
Welcome to Negronis with Nord. Today’s episode is a light-hearted debate featuring two different generations clashing: James on Team Instagram and Sophie batting for Team TikTok. In all seriousness, the two discuss the potential future of influencer marketing with TikTok at the helm, and what this looks like for creators.
0:00 Welcome to Episode 24
1:49 The future of social for creators
4:03 Community on TikTok
5:03 Burnout on TikTok
7:32 Fandom on TikTok
10:10 Monetizing on TikTok
12:20 Sponsored content on TikTok
13:46 Prioritizing creators
16:41 Hopes for the future of influencer marketing
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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for watching.
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Lovely to hear from clever and insightful Sophie – please join James again.
Please tell Sophie I’m obsessed with her outfit, loved the lipstick and the accessories. James, you’re the only person I trust when it comes to social media predictions. All of your instagram predictions from years ago came true. I deactivated my instagram earlier this year and I don’t miss it. I’ll come back eventually but probably won’t use it as much. Tiktok is my main social media/entertainment app right now. I also feel like everyone who says “I’m not a huge fan of tiktok that’s why I’m not on it” is delusional lol. Everyone is going to be on it eventually. I’m 31, so I think I’m a baby millennial but seriously anyone who is not on tiktok right now is 150 years old to me, they’re behind on memes, jokes and content lol.
Great conversation- bring Sophie back! Do you think IG can be used more for good aka raise $ for great causes? I would like to learn how to grow my followers for that reason- philanthropy, fashion, fitness, fun!
I love when Sophie teaches us . Thank you
Great episode! Loved the conversation, I hope you do more of these soon.
This was a very insightful conversation, with many takeaways.
One more thing: great conversation and interaction between James and Sophie! Thaynk Yew!
Hot, sweaty, great topic, love the cursing about the HVAC. What’s up with the prints on the wall? Are they not aligned or is it me? Seriously, insightful and intelligent content. And that shirt and tie combo!!!! Thaynk Yew!