A Drink with James Episode 14 (with Laney Crowell) – Influencer Marketing Insight from Brands
In Episode 14 of A Drink with James, James Nord heads out to the Hamptons for some fresh air and to have a conversation with Laney Crowell, founder of digital branding agency Crowell Lane. Prior to starting her own agency, Laney worked for a international cosmetics brand, garnering over 5 years of experience working with influencers. Her insight is invaluable, and this video is a must-watch for influencers of all levels who are looking to understand what brands think about when working with influencers.
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Loved this episode! Thank you for all of the insightful tips. I’ve loved being able to connect and work with the two brands that I have through Fohr Card (one is a brand I’ve dreamed about working with since becoming a filmmaker 6 years ago!) both paid and unpaid. Many thanks for helping me find and facilitate these beautiful brand relationships.
Love You and Laney for creating this video packed with useful information! I am 3 weeks in to blogging and this is very motivational, for someone starting out with out thousands of followers! And Yes, James I will definitely send in questions, lol!
Looking forward to your questions, and thanks for subscribing!
Thank you so much. This was a very useful episode. Laney, thank you also.
One of my favorite episodes yet! Job well done and keep it up. These videos really are helpful! xo
Thank you so much for watching! We’d love to hear your questions if you have any!
This was really really helpful! Thank you all involved!
Loved this video, Janes and Laney! Thanks for all of the insightful questions and answers for those of us with under 50K (for now 😉 ). Keep up the helpful and witty interviews!
I agree! Very witty. Steff, I love the “for now” part.
Thanks so much!! We appreciate your support!
It can be really efficient to use auditing tools such as *influencer auditor* when engaging in influencer marketing, it helps maximize the find results and avoid fake influencers through identification which is possible through auditing tools
Great interview, very encouraging too. Cheers ?
an excellent episode, with great advice for not only influencers but for those of us who are trying to find the perfect match to share our mission.
Thank you Sara!
I followed the advice of using a brand’s products in one of my blog posts and it worked! They first reached out to me and I did another post for free, but now we have a contract for some paid posts. So, it works! It’s a brand I love and I love using their products. It has been fun collaborating with them. I hope to continue the relationship long term. I just joined Fohr card and I am excited to see how it helps me grow my own brand. Thanks for this unique platform! Love the videos.
awesome James. We love pool scenes ..lol.. Definitely sharing this to my FB feed. 🙂
Hey guys! Here are a few questions.
1. Fashion week (or month) is coming up and it’s always been a dream of mine to attend the major fashion weeks and get coverage of the shows. Is there any way to get invites or how can we get in touch with the right PR people for a possible invite?
2. Do you think it’s crucial for bloggers (especially those who don’t have managers or aren’t signed with talent/influencer agencies) to have contracts for brands who want to work with them? If yes, how do they go about making one?
3. Speaking of managers or talent agencies, will having any of these be more helpful for bloggers? Is there any way to approach talent agencies and see if they’re up to sign us?
Thanks! Really love this series. It’s so helpful. x
No problem! <3
Thanks so much for watching, and for the questions! We really appreciate it!
this was a great impromptu video, go off script more often. 🙂