Class 11 | What is Influencer Marketing | How to do Influencer Marketing
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Class 11 | What is Influencer Marketing | How to do Influencer Marketing
What is the meaning of influencer marketing?
At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.
Influencer Marketing Statistics
Influencer marketing has grown to $13.8 billion in 2021.
Businesses are making $5.78 ROI for every $1 spent on influencer marketing.
There has been a 465% increase in searches for the phrase "influencer marketing" on Google alone since 2016.
90% of survey respondents believe influencer marketing to be an effective form of marketing.
67% of brands use Instagram for influencer marketing.
1360 Influencer marketing-focused platforms and agencies entered the market in the last 5 years alone.
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What is Influencer Marketing | How to do Influencer Marketing
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