Does Influencer Marketing Work? // Here’s How It Went + How I Really Feel About Influencers Mktg
For those of you who have watched my videos before or connected with me on Facebook, you might know that I'm not a fan of influencer marketing. I have very strong feelings about it in fact. With the launch of my new candle business, I decided to open the window to influencer marketing and see if it would change my mind. Watch here to see how it went, what results came of it and what the REAL key to influencer marketing is. It's not what you think! #influencer #marketing #results
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Ooh this was GOOD! It makes so much sense to utilize your current customers for promotion. Mind blown ?
Yeah it took me a while to get that too ?
Ashley, thank you, thank you, thank you for this video. I am 52 yrs old, so all this social media “thing” is kind of foreign and intimidating (especially IG). I have used social media for years, but using it for business is a completely different ball game. I felt so accomplished when I put together my first reels without my kids’ help! Your AHA moment opened my eyes. Thank you!!!
@Ashley Fathergill | Small Business Owner + Maker Thank you! You are an awesome mentor.
I’m so glad this helps you! Please let me know if you have any other questions as I get social media more than I probably should at times! It takes a lot of my bandwidth unfortunately.
This is a great video- love your Aha moment! I think, moving forward, you’re going to gain way more by word of mouth and organic traffic! Good idea to utilize the customers you already have!
Thanks so much for watching!
So glad you made this video! For my own candle business I have worked with five influencers so far… probably have gained 6 followers and absolutely no sales. This last influencer I will be giving one last go I paid 50 dollars for a post and a story. I have a feeling it won’t work either but I thought to give it a try. Truly, our customers are the best influencers out there for us!
Thanks for sharing!!
Hi Ashley. I watch your videos when I can and…I just love you for info you share but especially for your transparency. I think you’re fun, simple, and professional. Thank you for telling us about your experience with influencers…definitely something to take a good look at.
@Ashley Fathergill | Small Business Owner + Maker Cool, you are a jewel all by yourself girl. Keep rockin.
Oh my goodness Sandra, thank you for saying this! I appreciate you taking the time to watch and glad I can be of help for you! I appreciate you!
Makes a lot of sense. Lots of videos are about finding an influencer. But not so much using their customers as influencers.
Thank you so much. This information was so helpful.
I feel like for the 60k one, the post would have got more result than the story. Not everyone watches stories. Very interesting video and it was neat to hear results.
It could potentially get more but stories are really nice to make quick decisions and call to actions. They are very direct and to the website. But who knows
i totally agree. i have them asking me all the time if i want to use them. i want be using them as i feel its not worth the money but maybe if they change mind mind i will consider.
It’s a hard no for me!
The more targeted your niche, the better defined your ideal customer, the better you will do with influencers whose followers are your clearly defined ideal customer. “People who like Home Decor” is way too generic – is that people who subscribe to Country Living Magazine, Better Homes & Gardens, Dwell, or Architectural Digest? Do they shop for home decor at thrift shops, IKEA, or West Elm? If you don’t know who your customer is, and your branding isn’t bottom-of-the-funnel specific, then influencers and FB ads will never be a good ROI.
I feel like I was pretty specific but who knows there’s always more what if’s that could be addressed!
At first I thought… Well another candle maker YouTube person here…. Then I am watching at the very end! It is very helpful! Please share more of your experience growing your candle business. I’m a subscriber with the bell button hit!
Girl, me and you both! I have no idea why I kept with sharing on here when there are so many other great YouTube channels, but it’s fun so I’m really glad you like my content! Thanks for subscribing!
“The Ohio in me” ???