Effective influencer marketing with HiSmile | Mark Bouris | The Mentor podcast
When long-term mates Nik Mirkovic and Alex Tomic decided to launch their own business, they had a fairly solid understanding of consumer behaviour and market trends.
Mirkovic and Tomic invested $20,000 dollars of their own money into a teeth whitening company – HiSmile which is now worth over $200 million and continues to be self-funded.
Early on into starting HiSmile, the boys quickly identified the opportunity amongst influencer marketing and found themselves securing endorsement deals with then 17-year-old Kylie Jenner, Kendall Jenner and Connor McGregor.
By the end of this year, influencer marketing is expected to be worth $13.8 billion dollars globally.
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Edited: Jess Smalley
Filmed: Jonathan Liondis
Great interview. The empire those two lads have created is unbelievable.
Amazing interview thanks Mark
awesome 1
paurwa
#von.ong
*7 things to quit for all Alpha Males:*
1. Caring about what others think
2. Not believing in yourself
3. Not prioritizing your health
4. Wasting your precious time
5. Chasing meaningless relationships
6. Wasting or draining your energy from beating your meat
7. Nailbiting/nailpicking habit for good (if you do it — consider stopping it as it makes you mentally weak + affects your confidence and all other areas of your life!)
Take it easy and I hope you found one thing helpful in this list.
If you did, what was it?