Getting started on TikTok, Future of Influencer Marketing, Unboxing – A Drink with James Episode 172
This episode of A Drink with James has it all! Fohr CEO James Nord is joined by Krista Robertson to discuss how she got her start on Tiktok and her advice to influencers who are looking to start an account. He also gives his best practices on how influencers should be doing unboxing videos, Finally, more broadly, he gives some insight on the state of the industry and whether or not he feels influencer marketing is going anywhere.
Follow Krista:
4:46 Are unboxing here to stay or should brands evolve their mailers?
8:22 Why do you think influencer marketing is here to stay?
12:33 I keep hearing about TikTok, but it seems overwhelming. Do you have any advice on getting started?
When someone says that “influencer careers are over,” I seriously contemplate their IQ. It’s an absurd statement. It sounds borderline childish and discontent to be honest. An influencer’s “influence” aligns perfectly with the long held paradigm of marketing. I agree with you. I appreciate your point about the self serving words of any journalists who don’t prioritize ethics. And…..nanny nanny boo boo! I staked my claim on my name on Tik Tok before anyone got it! ?
Love Tik Tok and I agree with James! Everyone should be on the app.
Thanks for having me James (and Brian!) you guys are awesome!
@Hey Ashley Renne Thank you!!
Great insight, thanks for sharing Krista!
Congratulations, Krista! So happy for your success!
James, what a helpful video. So interesting to learn about Krista Roberson‘s success on TikTok. Thank you for letting us know that it is an app where bloggers Instagramers and Youtubers should be posting as well. ~Janis from Florida
Whenever you find doubtful/questionable influencers, always remember you can use auditing tools such as *influencer auditor* for them
I love TikTok! It definitely has the most forgiving algorithm
Krista’s right. These social media platforms always start young, and then they blow up and become accessible to everyone. Get on it now so you don’t kick yourself later 🙂
Tiktok is my favorite app! ? It’s so fun and fresh! I went from 30K to 250k in less than a week! ? Great info!
Great episode!! I haven’t joined Tik Tok still lol!
I feel like TikTok wasn’t explained right. The beauty of it is the co-creation you can do by lifting up content from a complete stranger and making it new. Also more about in the moment light and entertaining content vs super staged or planned. Anyway I agree that TikTok is where is at!!! Follow me @miles.and.smiles
I love TikTok & I think it will be quite a force to be reckoned with in 2020!
Everyone is going to tiktok because it’s the “hottest trend” it’s going to be forgotten about sooner than you think. People are tired of facebook, snapchat is done and there isn’t anything else to get excited about on Instagram so tik tok is next. Everyone is trying so hard to be known on social media and they think tik tok is the place to be. ITS NOT!!!
Hey, forgot where the best place to ask questions is so I’ll just post mine here.
Do you have any other podcast / YouTubers you suggest to follow for content like this. I’ve been following along for a while and am in search for more specific content that deals mostly with instagramers and content creators. ( I’ve looked to Julie Solomon’s Influencer, The Goal Digger and a few others)
I’m trying to constantly learn but find a lot of other podcasts focus on webaniers or entrepreneurs and I’m simply not there yet. Looking to grow first then expand into other passions. That’s why I like whenever you interview you always ask if you were starting over today what would you want to know.
Also are there any webaniers (however it’s spelled) or other courses you would suggest that go more in depth besides just saying be consistent and stay engaged. Both those tips are helpful but looking to expand my knowledge and keep adding to it.
Thanks, love the show, wish they were longer!
– Mikayla.winestyle
The word “influencer” is really being overused. Seems everyone on social media these days wants to be an “influencer”, this is getting to be extremely saturated and redundant. There is going to be a social media peak coming. Not everyone can be an influencer, it’s impossible. So all of you who think you can be an influencer, move on and find something else to do.
If anyone is interested Tik Tok answer is at 12:32
wooooohoooo krista
luv u