Influencer Marketing for Indie App Developers with Christy Choi
This week is all about influencer marketing and how you can use it to increase your brand and your downloads.
Joining us is Christy Choi, Co-Founder at First Influence. First Influence is a performance-based Influencer Marketing Agency based in Hollywood, CA.
As one of the leading agencies in the space working within various industry verticals, they execute various social media campaigns across a diverse array of platforms, such as Instagram, YouTube, Facebook, Twitter, and more.
Their clients range from fast-growing startups to Fortune 500 companies such as: Samsung, Drop, LG, SkillShare, Ritual, and more.
Highlights:
05:20 – Advice on outsourcing influencer marketing for indie app developers
11:55 – What is the most efficient formula app marketing on TikTok.
15:45 – How does influencer marketing compare to paid channels like Facebook, Google or Apple search.
18:00 – How to niche down when it comes to influencers.
21:00 – Is Quora a good platform for app marketing.
21:50 – What tools do you use to measure ROI for influencer marketing.
29:30 – How long does an influencer marketing campaign run.
30:50 – What influencer marketing channel is the most effective today.
32:30 – Youtube integration is the most popular way of promotion.
36:26 – What are the current Youtube trends.
41:30 – How to run an influencer marketing on just iOS.
47:22 – What's the best way to market a new messaging platform.
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Isn’t it a conflict of interest to have a co-founder who’s building mobile apps on the side ? (I don’t mean this in a rude way but I’d be curious to see your point of view).
@App Masters she said her boyfriend who owns the firm created the app easy vlog
I’m not sure what you mean? I don’t remember her saying that she had a co-founder building apps on the side, but I don’t think so.
Put your questions in the comments and we’ll get to them tomorrow!
Would you consider web sites as educationalappstore.com to be an influencer? Would you pay for “review by a teacher” if you try to market educational app? How can I measure if it’s worthy to invest in such thing, if they don’t have clear numbers e.g. number of subscribers…
Thanks Steve and Christy for this. Really helpful video.
Our pleasure!