Influencer Marketing: How To Track Influencer Results & Tell How Much Traffic They Drive
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The video goes over how to track influencer marketing results. The major challenge when you hire influencers is that you don't know if their promotion will result in sales for your business. You often don't even know whether they will get you traffic. Tracking the links you give them to promote will help you understand which influencer was effective in their promotion and which influencer was not.
Once you can track the result of each influencer's promotion, you will be able to determine which influencers are effective, and hire them in the future.
Learn more about start-ups, small businesses, and influencer marketing with my books, coaching, or courses.
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Very well explained. I’m also going to buy your Udemy Course
Ensure that your prospected influencers are legitimate. Auditing tools such as *influencer auditor* exist for that sole purpose to audit and help you avoid fake influencers
Thank you, that tool is a good suggestion. Do you use it yourself?