Influencer Marketing Made Simple – Episode #155 w/ Corey Arvinger
Corey Arvinger Is CEO of Support Black Colleges a MULTI-Million Dollar clothing line committed to uplifting, inspiring and encouraging others to support and attend HBCU’s. After being featured on NBA 2K and worn by the worlds most notable celebrities, the brand has had a meteoric rise. Cory’s story is one of creativity, persistence, and ingenuity. In this episode we discuss:
– The early days of his MULTI-MILLION DOLLAR BRAND and how persistence and creativity were KEY to his success.
– Why you don’t need to be a designer to start a clothing brand.
– The TRUTH behind trademarks and copyrights.
– HOW and WHY Celebrities started to support his brand.
– When to leverage social media to scale your apparel line to the next level.
– Why he has chosen PARTNERSHIP over running SOLO.
And so much more!
*** Pick Up Corey’s E-COMMERCE MASTERY BUNDLE with this link ***
Promo Code (one word) SocialProof
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Show Notes:
00:00 Podcast Preview and Sponsored By…
01:09 The Mentorship Calls Commercial
02:46 Russian Roulette
05:17 Introduction Corey Arvinger
10:05 Always Be Hungry
12:09 Collage Theory
18:00 Four For Fourteen Thousand
19:12 Commercial Break
21:10 The Breakthrough
23:38 The MTV Interview
25:00 The Surprise
26:00 Still Didnt Graduate
29:06 The Start Of Support Black Colleges
31:40 Reinvent Yourself
33:13 The Concept
34:00 Stay Original
37:25 The Last Ten Thousand
45:20 Brand Advantage
48:46 Protect Your Business
52:00 What's The Worst That Could Happen
55:00 Align With Influencers
56:00 Twenty An Hour
59:01 The DM Process
1:02:05 Different Problems
1:04:45 The Brand Change
1:07:07 Be Prepared
1:10:10 Do Things That No One Else Does
1:11:35 The Ecommerce Books
1:12:20 The Four Hour Play
1:15:40 Lead With Impact
1:16:27 Sponsored By
1:20:03 Podcast Predictions
1:23:42 Podcast Principles
1:24:29 Commercial Break
Timestamped By @TheYouniversityLive
I had no idea Corey had so much personality. I thought he was the more laid back calm one between him and Justin ?. This was one of the best episodes ever
David: “He’s got equityyyy?”
Guest: “yea, if you want me to go into…”
David: ( extra nosey face) ” lets go into the storyyyyy.”
I died.
I love this channel.?✌?
I watch every episode. This is our favorite podcast for a long while now. Thank you for everything!
I learn something with every episode! Keep giving to the world! ??????
I really appreciate this interview, I watched Justin on Inside the Vault couple weeks ago. This is perfect timing as I’m learning and trying to build. I was listening to this as I did my Sunday morning walk around the park and I’m just seeing so many people and potential opportunities left and right that I’m missing not having merch yet. I be in big crowded areas all the time cause all my kids to sports and the more of these podcasts I hear the more fire it’s putting under me to get it done.
You gotta listen to when david interviews corey and justin together too in older episodes. The game they give is the best. It really gets your mind going. Also you’re probably sittin on a gold mine w all that traffic n sports around you. Get some shirts, put some sayings on them your kids would like to wear and watch the sales come.?
@Machelle B thanks and I’ll definitely check out that interview. And yeah I’m in the Dallas-Forth Worth metroplex so it be on my mind heavy when we be going around
I truly appreciate this content! Thank you for this organic content ?? ??
This deserves more views and brotha Corey I’m about to buy that bundle?. Keep up the EXCELLENT work ! I like that you put ” Impact over Income” …not too many get it – but it’s really the reason you guys keep getting blessed ??.
Glad you enjoyed! Thanks for tapping into the podcast ??!
Crazy I used to go to school with that guy, played ball & football through middle school & School. Dope Story his journey is crazy man
I like how bro handled the situation with his cousin. Didn’t bad mouth, owned the situation and kept it cool. It’s just business
Taking the high road is dope, I’m a huge fan of that. Also this brother seems smart enough to know that if he bashed his cousin he’d probably end up in court again. This time would be for defamation of character lol gotta play chess out here.
Lmao ? I know David was the one that always said “ask my mom can you spend the night she gon say yeah to you”
I always wonder how Kool Kiy was running support black colleges now it make sense!
Lol I probably been to one of his parties if he threw one in Durham for NCCU
But this is a great video and I had plenty of friends in the same boat in their last year of college sad for financial reason someone couldn’t finish school
that 4 hour play go crazyyy? can’t wait to try it
His cousin is well known, glad I finally heard the story
We need a daily podcast David!
I agree
Sheesh!!! Lol
one of the best interviews I’ve watched on social proof!
Hands down !!
Thank you!!
Sooo awesome guys, I like the idea of David asking about the social card in the hat vibe… sparks excitement, though 1 can add that whoever is footing the bill, to collect back 5% from each person. It’s like a regenerating system that will balance out the emotions of everyone at the table, the experience could be greater.. let everyone share the energy.. remember the first principle of money.. it’s ENERGY an it’s U
Still learning at 65 thank you Social Proof pod crew , hosts , and guests ❣
Your welcome!
Loved this episode, def. Better than watching a movie
Lessons learnt
1. Document everything.
2. Get a trade mark.
3. Align with the influencer.
4.speak to the influence in a language they understand.