Inside Influence EP01: Adobe’s Rani Mani B2B Influencer Marketing Advantage
Inside Influence Episode 1 – Lee Odden of TopRank Marketing interviews Rani Mani, Adobe Head of Employee Advocacy and manager of the B2B Adobe Insider's program.
Discussion topics in this interview include:
– 2020 State of B2B Influencer Marketing Report
– The role of influence across the customer lifecycle
– How influencers bring freshness and creativity to brand content
– The benefits of working with B2B influencers during the pandemic
– How influencers can help humanize B2B brands, including Adobe
– Top challenges working with B2B influencers
– Insights into the B2B Adobe Insiders community
– The future of B2B influencer marketing
Get more details on Rani and the interview at
#B2BInfluencerMarketing #InsideInfluence
Thank you for a great talk Rani!
Great information Rani! Let the Influencer speak in their own voice!