The Winkl Podcast – India’s only influencer marketing podcast!

Episode 3 of our Winkl podcast is all about creating your influencer marketing strategy. A major part of any successful influencer campaign is how interesting and engaging the content is. Influencer marketing and content specialist Shuchi Jani talks to Rahul Singh about how she creates content strategies for brands, what type of influencer content works, and how influencers create it.

Topics Covered:

00:04:35 – Authentic influencer content vs ads?
00:08:00 – Giving influencers the creative freedom that they need
00:10:29 – What does a great piece of content look like?
00:19:41 – Where do brands go wrong when working with influencers?
00:27:17 – Having a unique brand voice
00:34:46 – Why do brands need to create a long-term influencer strategy?
00:38:29 – What type of content should I make to generate reach vs sales vs engagement
00:42:47 – Generating ROI
00:47:43 – What is "Hero, Hub & Hygiene" content marketing model?
00:49:55 – Creating an influencer marketing strategy for a brand
00:53:42 – Which type of influencer content should brands focus on?
00:55:30 – Choosing the right platform for your content
00:59:51 – What will influencer content look like in 2021?

The podcast available on all major audio platforms is the first of its kind in India where we will be talking about all things influencer marketing. You can listen to our podcast on your favorite audio platform be it Spotify, Itunes, or google podcasts! Follow this link to head to it – ​

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Do let us know if you liked listening to our first session. Write to us – influence@winkl.co