What Is Real Influencer Marketing? – | Jon Wexler | – The Sole Supplier Podcast #11
George Sullivan (CEO of The Sole Supplier) and Alex Vas are joined by Jon Wexler, VP of entertainment and influencer marketing for adidas. This very special edition of The Sole Supplier podcast was filmed at the house of classics event in Paris. They discuss:
– A day in the life of Jon Wexler
– Kanye West and adidas
– What is influencer marketing?
– How has influencer marketing changed?
– How do you get into the industry?
– What defines a classic?
– Jon's top adidas sneakers
– Sustainability in fashion
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It amazes me that people will dismiss just how influential Kanye is. I get that’s it’s currently the “trend” to hate him because everyone else does, but this mans impact on firstly music, secondly lifestyle and fashion is unquestionable. Whether viewed as positive or negative, whatever he does, you will know about it.
100% man, anything that Kanye puts his name to is an instant success.
In my 27yrs of existence, I swear this is the first interview that I really finished watching. Probably the reason is that I am now into sneakers but truly a very informative video. ?
Glad you like the video mate!
Very excited to get to the part about Kanye, going to be so interesting seeing people’s views on him as an influencer. I think you can’t argue against him being the biggest influence in the world ATM but people forget influence works both positively and negatively – if you diss Yeezys he’s still influenced you! Would be great to have a discussion thread to see everyone’s opinions! Reply and let me know what you think
When did they talk about kanye
Tom Watts basically just posted the same comment then read yours ??♂️ People will dismiss Ye just because it’s Ye and it’s the in thing to do. He’s gone from a kid trying to get his records heard, to a man sitting in front of the president of the United States in a one to one meeting. To dismiss his influence is pure nativity.
Great podcast with amazing information and loved learning more about Adidas and their future ambitions to help our world. Great podcast keep it up, hope to see more content soon ??
Thanks Bavithra, what other guests would you like to see on the show?
I love that you guys didn’t kiss arse and pretend like Adidas reinvented the wheel whilst still showing appreciation for the stories they tell with their kicks.
A VERY interesting watch, Wex is cool AF
Its important to stay true to who you are no matter who you are in front of!
Great podcast! Shout out to Big Wexy for applying to Adidas for over 3 years before getting the job, must’ve been tough most people definitely would’ve given up.
I’ve heard nothing but good things from inside Adidas, with 4D and Futurecraft coming out they’ve been extremely proactive and innovative of late.
Very big year for Adidas this one!
Shows being persistent pays off. Honestly, adidas have got a lot of good releases coming up very soon
Great video explaining influencer marketing!, i’ve started recently and have already found prospected influencers (i made sure i audited them via *influencer auditor* to check for legitimacy) to work with
what an amazing insight with the pod cast. Looks like the Sole is going places!
Thanks man, it is really appreciated
don’t need that voucher i want to come and visit! big ups to the sole for this podcast, quality talk about sneakrs with the goat wex. keep it up boys!
Thanks man, really appreciate it. Maybe we should have a fan on one week?
Humble , class guy , good knowledge and also Jon Wexler great podcast mate best one yet
haha see what you did there!
Quality interview, expecting Tinker on at some point in the future now!
This is so so big. Even more established shows like Full Size Run haven’t had wex. Well done guys, what a great show.
@Jordan Carter oh snap, my bad
They did on Complexcon last year
Your not wrong – onwards and upwards
Can hear how excited Alex is in this #fangirl Great episode though, Wex is a legend. It was almost as enjoyable as watching him fall off the scooter.
@Alex_Vas I bet, very lucky, Wex is almost as big in the scene as you and George.
Looool Im glad you enjoyed the scooter fall. Plus its always good to meet the people who play such a big part of what you love
this podcast is banging to listen to with shorts!
Glad you enjoyed man
If you guys could both ask him one more question what would it be- also this guy must love his life really knows everything to do with all things pop culture and really loves to chat about it brilliant podcast guys ❤️
Also what was on wexlers feet ?
Imagine being alive when you can scan any pair of sneaks and print them there and then ? sweet Jesus ???♂️
Gonna be a crazy day right! Imagine
The biggest one so far! massive adidas fan and this is great!!!
Thanks for tuning in Jack
Finally got a chance to listen. This was sick, worth waiting a couple weeks for this fix ?
We was away for a bit but we back bebehh
Hahaha glad you enjoyed man, Podcast should be weekly again now 🙂
Wex gets it. His comments about people, culture and what drives REAL long term success is bang on. More of the same please!